 |
 |
Media Releases
LIBRARIES REWARDED FOR ABSOLUTELY FABULOUS PR & PUBLICITY INITIATIVES
The Library Association & Emerald Public Relations and Publicity Awards winners announced
Innovative PR and Publicity initiatives are being recognised today at a ceremony at the British Library. Bernard Naylor, President of The Library Association will present five winners with a certificate and a year’s free electronic access to Emerald Fulltext.
Linda Smith, Chair of The Library Association’s Publicity and Public Relations Group said, “Librarian’s understand the essential role that publicity plays in achieving key service objectives. All of the judges felt inspired and encouraged by the imagination and innovation represented in the entries this year.
Caroline Newsome, Marketing Manager at Emerald said, “We are delighted to support these Awards which demonstrate how well libraries respond to the chance to excel. This partnership gives us a valuable opportunity to work closely with library and information services in all sectors.
A special Award for personal PR achievement, donated by Farries International Booksellers in memory of Tom Farries, a founder of the Awards will be presented to June Turner, Essex Libraries.
The 2001 winners are as follows:
Sponsorship and Partnership
Winner - Millennium Project – Archive 2000 Dudley Metropolitan Borough Libraries
A millennium project which asked local people to take photographs of their street, school place of work etc and donate them to a library archive collection. Sponsors provided prizes, print and reproduction of the photographs.
Highly commended - Artemis in the Library Western Education and Library Board, Northern Ireland
Commended - EEVL £5,000 Free Engineering Book Promotion EEVL: The Internet Guide for Engineering, Mathematics and Computing
Commended -Voices in the City 2000: Dreaming of England Birmingham Library Services
Multi-Media and Web Page Publicity Material
Winner - BestofBiz.com London Business School Library
A free interactive business and management research portal providing essential current awareness resources for business executives, information specialists, entrepreneurs and consultants.
Highly Commended - Join the E-Revolution The Royal College of Nursing
Commended - Tyne Bridge Publishing Web site Tyne Bridge Publishing at Newcastle Libraries and Information Service
Printed Publicity Material
Winner - The Beat Leeds Library and Information Services
A literature development project aimed at 15-21 year olds in Leeds and promoted using fly posters, postcards and a specially created newspaper. The project included workshops with visual artists, hip hop events, live graffiti art, dj’s and breakdancers.
Commended - EEVL Flyer EEVL: The Internet Guide for Engineering, Mathematics and Computing
Commended - Free Baby Food Southampton City Council Libraries, Archives and Information
Promotional Campaign with a budget over £500
Joint Winner - The Early Children’s Book Collection Buckinghamshire Libraries, Information, Museum and Archives
A unique project to give public access to collection of early children’s books dating from the 18th Century . The collection was also catalogued and a comprehensive bibliography produced.
Joint Winner - Essex Book Festival – ‘Home Grown’ Essex Libraries
A regional book festival that showcased local writers, bringing them together with a wide range of readers in order to develop new audiences for reading and writing events.
Highly Commended - Free Internet Borough of Poole Library Service
Promotional Campaign with a budget under £500
Winner – Prize withheld
Highly Commended - A Touch of Reading Darlington Borough Council
Commended - World Book Day East Dunbartonshire Libraries
Notes for Editors:
- Photographs of the winners will be available from 29 November.
- The judging panel consisted of Bernard Naylor, President The Library Association; Louisa Myatt, Marketing Executive, The Library Association; Linda Smith, Chair of The Library Association’s Publicity and Public Relations Group; Marian Bond, Head of Customer Relations Management and Caroline Newsome, Marketing Manager at Emerald and Linda Ashcroft, Editor of New Library World.
- Emerald publishes the world's widest range of management and library & information services journals. For further information visit www.emeraldinsight.com
- The Library Association is the leading professional body for librarians and information managers, with around 24,000 members who work in all sectors, including business and industry, further and higher education, schools, local and central government departments and agencies, the health service, the voluntary sector, national and public libraries. Next April, it will be absorbed into a new body, CILIP: the Chartered Institute of Library and Information Professionals.
For further information contact:
Louisa Myatt, The Library
Association
Tel: 020 7255 0650; Fax:
020 7255 0501
E-mail: louisa.myatt@la-hq.org.uk
Wednesday 28 November 2001