The White Paper touches on many issues. As the
title suggests, they are all connected by the way in which they reflect the change to a
knowledge economy, a networked economy. While larger companies in the UK are already
moving into the next phase of knowledge management, characterised by a new focus on
culture change and human-, not technology-based, information architectures, the
same cannot be said for small to medium-sized enterprises. The task at hand must be to
find ways in which the successful methods of exploiting intensely information-driven
processes like innovation and product development can be re-engineered for smaller
businesses. New communications technologies provide not only new means of sharing and
delivering information, they also provide new models for organisational structures which
are more agile, more customer-focused and accommodate both competition and collaboration
when appropriate. The Web itself suggests new ways of working.
"...the Net is not a digital library. But if it is to continue to
grow and thrive as a new means of communication, something very much like traditional
library services will be needed to organize, access and preserve networked information.
Even then, the Net will not resemble a traditional library, because its contents are more
widely dispersed than a standard collection. Consequently, the librarian's classification
and selection skills must be complemented by the computer scientist's ability to automate
the task of indexing and storing information. Only a synthesis of the differing
perspectives brought by both professions will allow this new medium to remain
viable." Clifford Lynch, Searching the Internet; Scientific American: March
1997
"Knowledge management is not an abstract proposition for the
future... it is a vital aspect of world-class management in today's business
environment" KPMG, The Power of Knowledge: A Client Business Guide
"Technological developments can supply us with an increasing range of
possibilities, but it is a more intractable task to define desirabilities,
...information professionals have a key role to play in the development of 'knowledge
management' - a discipline and profession geared to increasing our understanding of, and
ability to control, knowledge resources available to us.' Nigel Ford, Expert systems
and artificial intelligence The Library Association 1991
Knowledge and Business, The Next Generation: Librarians
It is axiomatic that we are a nation of innovators. Britain is a world
leader in leading edge science-based industries like biotechnology, computer
nanotechnology and the development of innovative service industries like direct banking
and call-centres.
Libraries support innovation. The quality of the innovation process is not
a given: a challenging commercial environment, a challenging intellectual environment, and
access to funds are critical. The degree of challenge must be stimulating without being
impenetrable, but the ability to respond to these conditions is determined by the
resources available - and access to intellectual funds can be as important as access to
cash. Libraries have long been seen as the intellectual deposit accounts in the
nations knowledge bank, but they are also the intellectual trading accounts, where
different information resources are combined to find new knowledge products.
Libraries do more than support the innovation process, they also contain
many of the resources needed to turn innovation into competitive action - to scope the
commercial feasibility of ideas, investigate the size and conditions of potential markets.
For example, a central public library, concerned by the limited use of its
centre-of-excellence business information resources provides free catered training days
for the members of the region's Import-Export Clubs where small businesses are taken
through worked examples of identifying new European markets, researching local
legislation, market conditions and competitor intelligence.
Knowledge, and our understanding of what knowledge is, has come under new
scrutiny in recent years. A new crop of knowledge management programmes are being created
which have taken a critical view of the initiatives which were produced in the knowledge
management explosion of the mid-1990s. These early initiatives tended to be large,
corporate-wide and with complex justifications; some achieved a degree of productive
change in the organisation's exploitation of information, many failed with massive costs,
and some fell short of huge expectations by small margins but were closed because they had
not changed the organisational knowledge 'culture'.
The most promising new programmes have one thing in common: a central role
for the information professional. A central role in mapping organisational knowledge
resources and encouraging a culture shift in knowledge-sharing practise in business
centres. The resultant knowledge management systems are derived from a common competitive
imperative and the organisation's own culture, rather than default acceptance of bought-in
solutions.
Case Studies
Case Study 1: Linklater Alliance
Law is almost a pure knowledge business: the firm that has the best
means of understanding, exploiting and packaging its knowledge resources will have an
immediate competitive advantage; it is also internally highly competitive, with a
long cultural history of fiercely-guarded individual knowledge 'power bases', and anxiety
about opening oneself to criticism by contributing to the general domain. The information
officers of Linklater Alliance's Legal Information Department have had to deal with a
daunting combination of fear and apathy to create a culture of trust: a culture which
increases the degree of attachment of the information officers to the practice teams - an
association which reduces the legal professionals' information-processing overhead,
freeing them to use their more valuable insight and analysis on transactions, and also
increases the application of the most appropriate information to those transactions.
Like many large law firms, Linklaters provides information units for each
practice area - a 'library' of all relevant standard sources, research and casenotes for
that area of the business. The system of information units is enhanced by a central
resource for wider business research and cross-enterprise services like intranet content
management. Information professionals have always been enterprising in their methods for
capturing practice knowledge (including champagne prizes). New conditions, like the
prospect of disintermediation (the shrinking of the information supply-chain in the
provision of legal advice) need a new response.
Linklaters information professionals have upped their knowledge game by
getting deeper 'into' the knowledge communities that the practice teams represent,
increasing their attendance at meetings, joining trainees in lectures, and socialising
with the team. By visibly ramping up their commitment to these special knowledge
communities, the information officers can now engage with legal professionals from an
early stage of transactions in order to assess current work in relation to established
know-how.
Case Study 2: EBRD
The European Bank for Reconstruction and Development's Business
Information Centre (BIC) is the UK-based library and research service for all of the
bank's staff. Having surveyed the short history of corporate knowledge management, the BIC
knowledge management team decided on an approach based on achievable steps that would
demonstrate tangible change and suggest logical further development.
In late 1997 the BIC launched a knowledge management programme for the
Office of the Chief Economist (OCE). A knowledge management audit produced a 'Knowledge
Wheel' model of knowledge creation in the OCE. This was used to identify gaps in
economists' understanding of the information resources available to them. As a result the
BIC has been able to identify short- and long-term measures to address the risks
associated with partial information and the benefits implicit in being fully informed. The
'Economists' Toolkit' is a simple but very effective guide to information resources in the
BIC and quickly became a cherished part of the BIC product suite. Together the
'...Toolkit' and the knowledge management audit provided grounds for establishing a budget
for the further development of a BIC-led knowledge management programme
In order to establish an embedded and practice-based knowledge
exploitation culture the BIC and OCE are continuing with a steady incremental
implementation of two initiatives: the 'OCE Knowledge Store' and the 'Knowledge Tree'.
The 'Knowledge Tree' is being developed by the Business Information Centre
in collaboration with a software developer. It is based on Lotus Notes and extends the
groupware approach to offer multi-threaded discussions, supporting the construction of
analyses and summaries which are then available as shared source material. By combining
information technology with an information management approach to knowledge the BIC will
increase the impact of its programme on the EBRD's information workers at all levels.
Case Study 3: KPMG
Case study under review
Case Study 4: edge ellison
Knowledge management is not just the preserve of corporates; it's for
all sizes of enterprise. The law firm edge ellison employs 650 people in 3 locations
throughout the UK. As in many law firms, the library has always been a significant driver
of the company's information management strategy.
The firm's Director of Information Services is a library and information
science (LIS) professional and is responsible for information management. This includes
the library, strategic and marketing information unit, the intranet strategy and the
knowledge management programme. Central to the edge ellison strategy is the creation of a
culture of greater communication and collaboration. This will improve the quality of its
practice on a continuous basis.
A period of review and audit will feed in to the design of projects based
on a unique edge ellison knowledge framework. The knowledge management technology and
infrastructure will be developed as part of the overall information management
architecture. The review and audit cycle is designed to locate and describe all existing
resources: the resulting map will be used to develop and extend existing infrastructure to
actively support and encourage knowledge sharing and collaboration. This will enable edge
ellison to enhance every aspect of its business to gain and maintain a competitive edge.
Summary:
We are at a critical juncture in this phase of knowledge management
programmes: in their current state much development remains to be completed and turned
into accepted practice. Even at this early stage, however, there are clear indications
that the focus on communities and cultural change, as well as the recognition that
knowledge management tools are not an end in themselves, will guarantee that the ensuing
body of practice will become a permanent feature in competitive businesses. There are also
strong indications that the recent knowledge management methodologies are scalable,
particularly down-scale, and could be applied to Small-to-Medium-sized-Enterprises (SMEs).
Where SMEs cannot afford to fund an information unit (even a part-time solo information
professional) there are shared agency alternatives - most notably Business Links and
Innovation Relay Centres, the Training and Enterprise Councils (TECs) and Public
Library Business Information Services. The Regional Development Agencies (RDAs) might well
be able to provide appropriate mechanisms to determine how this generation of
medium-to-corporate knowledge management programmes can be adapted to smaller enterprises.
Clearly, there is still much work to be done, but whatever the form of the
support regional agencies offer to their SME communities, it is essential that the
knowledge teams for small enterprise include information professionals, particularly where
significant funding is not available for large-scale IT-based knowledge tools.
At this stage we feel that we are only able to offer sample
recommendations and we would welcome the opportunity to develop substantial
recommendations with the Department.
Recommendations:
- that the RDAs support a programme of locating, and facilitating
communication between, all current providers of information to SMEs in order to create
'regional consortia for business knowledge'. (This might be done in the context of a
Regional Information Plan which the Library Association has recommended elsewhere as a
priority for RDAs).
- that, in addition, information professional 'commandos' should be made
available to SMEs to advise on the best use of all freely available business information
resources and how external information can be combined with their own internal
resources to gain competitive advantage.
- that the Knowledge Management Unit should base its information
strategies on next generation knowledge management models, focusing on the five 'C's:
culture, content, connectivity, communication and community, rather than
technology-dominated 'solutions'.
About the Library Association
The Library Association is the professional body for library and
information personnel. It has 26,000 members working in all sectors of the economy. Under
the terms of our Royal Charter, awarded in 1898, The Library Association has, amongst
other duties, responsibilities to:
It achieves the above by awarding professional qualifications, promoting
continuing professional development, supporting a network of geographical branches and
subject specialist groups, and advocating the cause of libraries and librarians to
government and other bodies.
The Library Association, March 1999
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London, WC1E 7AE
Tel: 020 7255 0500
Fax: 020 7255 0501
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Further enquiries to: Mark Field, Professional Adviser, Special
Libraries and Information Services, The Library Association.
mark.field@la-hq.org.uk